> How do I get my completed film to my clients?
Depending upon the audience you’re trying to hit you can burn DVDs, put it on your website, produce VHS videotape or host a TV show or infomercial.
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>Does anyone still use VHS?
VHS video tape is still a viable option when your specialized audience demographic doesn’t
have broadband internet or DVD players. VHS tape isn’t dead yet, but it’s not feeling well.
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> DVD is the way to go, isn’t it?
Yes, for most audiences DVD players are more prevalent than VHS players, and the technology gap favors the audience with the higher disposable incomes.
But it’s more complicated, because there are different types of DVDs. DVD-R and DVD+R fall into one category and the superior DVD-Video into another.
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> What’s wrong with DVD-R and DVD+R?
These DVDs are fine, but as of 2007, they play in only about 93% of DVD players and computers installed in North America. It’s not the
discs fault; it’s the slightly
older players and computers that don’t have the firmware to play these discs. In my opinion having 7 out of
100 viewers having a bad experience (disc not playing) is just way too high, especially in a sales or fundraising environment.
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>So DVD-R and DVD+R shouldn’t be used?
Not so fast, the upside to these formats is that your film production editor can quickly make these discs in small quantities in-house,
usually up to 100 discs. Prices start at $40 each for just a couple of discs, down to under $20 each when the quantity increases.
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> What is DVD-Video?
DVD-Video is the DVD format that Hollywood movies are burned to and will play in virtually 100% of all players and computers installed.
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>What’s the problem with DVD-Video?
DVD-Videos cost under $3 each depending upon packaging, but because of the glass mastering
process almost all DVD-Video replication facilities require a minimum of 1000 discs per order.
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>How much does good video cost?
Tricky question, how much does a nice house cost? How many square feet and where is it located?
Most production companies can answer this question easier than Take Two Film and Video, because they work in one price category.
Take Two offers quality video solutions from $1,200 to $100,000. Having said that, assuming a typical marketing film, 3-8 minutes, budget $20K,
and you’ll be able to make a fine marketing film with us or another quality video production company.
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>I can do my film for $1200?
Yes, we can do your marketing film for as low as $1200. It takes a higher level of contribution from the client, but we’ve got ways to produce a nice film inexpensively.
At this price point, we put your most ‘camera-ready’ staff on-camera with your product/service/education giving his (her) pitch.
We’ve got some tricks up our sleeves to make sure your volunteer looks good on camera including a teleprompter, creative titling,
green-screen compositing, and Patrick is known for being able to bring the best performances out of non-actors.
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>What is ‘budget backwards’?
Because Take Two has made so many great films over the years at different price points, we can apply our creative talents to any budget,
whether it’s $1200 or $80,000. Budget backwards means we will educate you about what type of films can be produced at the different budget levels,
so you can go back and talk with your people, look at the budget, and decide what’s the smart amount of money to spend.
Once you’ve determined a budget, we’ll brainstorm with you the best, most effective targeted film that can be made for that money.
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>What's the difference between a $1200 and a $40,000 film?
It comes down to the time and expenses that are vested in the production. A $1200 film means we spend under 12 hours conceptualizing,
shooting and editing your film. At $40K we’ve got actors, sets, helicopters, animations, meetings, script revision after revision,
and over 300 man hours in making your ‘Gone With The Wind’.
To spend over $40K on your film we’ve probably brought in star power such as John Stewart and The Daily Show set,
or Bill Nye The Science Guy. Or perhaps we’ve scripted sophisticated animations such as creating an entire digital world for your project.
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>Why on earth would I choose $20K over $1200?
It comes down to math. If you quantified the success rate of your film by a ‘conversion percentage’, that is,
what percentage of the audience that watches the film will be convinced and do what you have requested of them, and increasing that
‘conversion percentage’ means real cash on your income ledger. Say if a decent film ($1,200) would convert 4% or it’s viewers to sales,
and a great marketing film might convert 10% to sales, you can do the math based on how may you plan to distribute the film to and see
where it adds up quickly. You know your industry and how you’re going to distribute your film, and you probably have a ballpark expected
‘conversion percentage’. You’re smart, do the math.
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>What’s Take Two’s payment policy?
Thanks for asking. Payment for your video production can be in "halves", or if you prefer "thirds". In "halves" a payment of 50% or the bid amount starts
the process, and the final 50% payment is due upon approval of the completed film. If the clients prefers "thirds" we are happy to accommodate with
33% starting the process,
33% due upon completion of scheduled shooting (not including make-up shoots and re-shoots), and the final 33% due upon final approval of the film.
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